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就像俗話說的那樣，第二印象遠(yuǎn)遠(yuǎn)沒有靠前印象來(lái)的那么深刻。就像你的消費(fèi)者對(duì)你的電子產(chǎn)品沒有任何關(guān)注之前，這些顧客則將看到你的包裝。以下是電子產(chǎn)品包裝在營(yíng)銷中至關(guān)重要的3種方法。

 

1.突出標(biāo)志

 

當(dāng)你看到某人拿著蘋果公司出的一系列產(chǎn)品時(shí)，由于他們具有可識(shí)別的標(biāo)志，你通常會(huì)馬上認(rèn)出來(lái)。雖然不是所有的標(biāo)志都是一眼就能認(rèn)出來(lái)的，但一個(gè)顯眼的標(biāo)志會(huì)吸引人們的注意力，一個(gè)顯眼的標(biāo)志實(shí)際上可以使人們想要更多地了解該產(chǎn)品。

 

大型品牌在設(shè)計(jì)標(biāo)志時(shí)會(huì)如此認(rèn)真是有原因的，因?yàn)橐粋€(gè)顯眼的標(biāo)志能在包裝盒上總結(jié)出品牌所代表的一切，并反映出品牌的個(gè)性。

2.顯示你的關(guān)心程度

 

在越來(lái)越注重產(chǎn)品包裝的時(shí)代中，蘋果公司的包裝卻變得越來(lái)越細(xì)微。為什么這樣子做呢，因?yàn)樘O果公司想要表明，他們不僅關(guān)心自己的產(chǎn)品和消費(fèi)者，而且也關(guān)心地球環(huán)境。蘋果公司是比較早開發(fā)為電子產(chǎn)品設(shè)計(jì)紙質(zhì)包裝的公司之一，現(xiàn)在有71％的消費(fèi)者表示，他們很可能會(huì)購(gòu)買紙質(zhì)包裝的產(chǎn)品，而不是塑料等其他材料。

 

想象你的顧客像圣誕節(jié)的孩子一樣熱切的等待著你的禮物，而你給孩子們的節(jié)日禮物僅僅只用簡(jiǎn)單的牛皮紙材質(zhì)來(lái)包裝，然后說這是一個(gè)非常棒的包裝，你認(rèn)為這樣子能達(dá)到他們的預(yù)期要求嗎，你應(yīng)該希望你的消費(fèi)者在圣誕節(jié)那天打開包裝時(shí)就像收到了很大的驚喜一樣。如果你能做到這一點(diǎn)，那么你可能會(huì)建立忠實(shí)的追隨者。

3.包裝的質(zhì)量反映了產(chǎn)品的質(zhì)量 

作為重點(diǎn)，這是蘋果公司最閃耀的領(lǐng)域。蘋果公司是全球最受尊敬的品牌之一，其標(biāo)志也是比較廣為人知的品牌之一。然而，蘋果公司花費(fèi)在設(shè)計(jì)產(chǎn)品包裝上的時(shí)間和精力，幾乎和他們?cè)O(shè)計(jì)實(shí)際產(chǎn)品的時(shí)間和精力一樣多，他們每一個(gè)盒子適合每一個(gè)產(chǎn)品，顯然是專門為那個(gè)產(chǎn)品設(shè)計(jì)的。雖然你可能沒有足夠的預(yù)算來(lái)設(shè)計(jì)和蘋果公司一樣的高質(zhì)量包裝，但你至少可以選擇高質(zhì)量的材質(zhì)。

包裝之于產(chǎn)品，猶如衣服之于人，你的著裝方式和產(chǎn)品包裝方式也很重要。你的著裝向世界表明了你的身份，你的包裝也是如此。

As the saying goes, the second impression is far less profound than the first one. Just as your customers will see your packaging first before they pay any attention to your electronic products. The following are three critical methods of electronic product packaging in marketing.

 

 

 

1. Prominent signs

 

 

 

When you see someone holding a range of Apple products, you usually recognize them immediately because they have recognizable logos. Although not all signs can be recognized at a glance, a conspicuous sign will attract people's attention. A conspicuous sign can actually make people want to know more about the product.

 

 

 

There's a reason why large brands are so serious when they design their logo, because a prominent logo can summarize everything the brand represents on the packaging box and reflect the personality of the brand.

 

2. Show your concern

 

 

 

In the era of more and more attention to product packaging, Apple's packaging has become more and more subtle. Why do they do this, because Apple wants to show that they care not only about their products and consumers, but also about the earth's environment. Apple was one of the first companies to develop paper packaging for electronic products. Now 71% of consumers say they are likely to buy paper packaging products instead of other materials such as plastic.

 

 

 

Imagine that your customers are eager to wait for your gifts like children at Christmas, and the holiday gifts you give to children are only wrapped in simple kraft paper, and then say that this is a very good package. Do you think this can meet their expectations? You should hope that your customers will be surprised when they open the package on Christmas day Same. If you can do that, then you may build loyal followers.

 

3. The quality of packaging reflects the quality of products

 

 

 

As a key point, this is Apple's brightest area. Apple is one of the most respected brands in the world, and its logo is also one of the most well-known brands. However, apple spends almost as much time and energy designing product packaging as they do designing actual products. Each box is suitable for each product, which is obviously specially designed for that product. Although you may not have enough budget to design high-quality packaging like apple, you can at least choose high-quality materials.

 

Packaging is to products what clothes are to people. Your way of dressing and product packaging are also important. Your dress shows the world who you are, and so does your packaging.